TELL ME WHAT'S ON YOUR SKIN AND I'LL TELL YOU WHO YOU ARE…
In March 2010 Diesel Perfumes launched the Diesel Fragrance Factory, an online urban trend laboratory, and devoted part of the site to tattoos in collaboration with Anna Mazas, an author focusing on the topic.
The relationship led to a series of unique portraits, Life Under My Skin, and an art book available in bookshops published by Editions de Conti.
40 PORTRAITS OF TATTOOED PEOPLE.
40 LIFE STORIES.
“Words “With Love” below the eye because all I did, I made with love.”
“MORE TEARS ARE SHED OVER ANSWERED PRAYERS THAN UNANSWERED ONES.” TRUMAN CAPOTE.
"This sentence sums up whom I am. For me, purpose is secondary: What counts, it is the traversed way"
“Every time I get a tattoo, it's still pulse. We only live once and I'd rather regret what I did rather than to regret that I never did"
"A feather because I feel free and I know that I will always be”.
"A book opened on the heart which we could henceforth read without having
to look for the key"
"Hold & True on both hands. a way of saying: Hold on to your convictions and stay true to yourself"
"My brother Thomas gave me this nice fraternal tattoo, — Blood Brothers — for my 35 years.”
THOMAS & PEDRO. France.
RENZO ROSSO, A MAN WHO HAS CHOSEN TO ILLUSTRATE HIS PERSONALITY AND REMARKABLE LIFE WITH TATTOOS, STARTED
ONLY THE BRAVE. HERE'S A PORTRAIT.
WHO IS HE?
Renzo was born in Padua, Italy in 1955, started working in the textile industry at the age of 20 and created the Diesel brand in 1978. Within 30 years he headed a veritable fashion empire. In 2005 he published his autobiography, Fifty, and got his first tattoo, having his knuckles inked with the initials "R.R."
Renzo, a man of conviction, passion and creativity, seems to paint the portrait of the person that he has always wanted to be and imagined for his favourite brand with his own tattoo collection.
MY FIRST TATTOO
Renzo threw himself into the tattoo adventure at the age of 50 by
having his initials, "R.R.", inked on his knuckles, a courageous act motivated by maturity and experience. The letters elegantly sign the hand of a man who has made creation his life story.
"I opted for a conspicuous, unusual place because I wanted something powerful and symbolic."
ONLY THE BRAVE
The designer had his motto, "Only The Brave", tattooed just above his ankle. The phrase is synonymous with success and, above all, evokes the boundless conviction of a fulfilled, self-made man.
"The phrase is part of me. It stands for what I am and have always wanted to be."
Renzo says the Mohawk Indian, the Diesel brand's historic logo, is his incredible personal adventure's most powerful symbol. Translating that motif into a tattoo and putting it on his body was a necessity.
"We are born without any marks on us and I think it's important to leave a trace on the body we are given."
“The phrase “Only The Brave”is part of me. It stands for what I am and have always wanted to be."