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PRESS FILES

Welcome on the official press room of l'Eau de Chloé fragrance on Internet. This space is reserved for the journalists and bloggers in order to share exclusive and regular contents of Chloé fragrance and its events.

Europe
Celia Bouvy / Coty Celia_bouvy@cotyinc.com


 
 

PRESS FILES



To embed the video, copy paste the following code :

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Vimeo link : http://vimeo.com/37310069

 


To embed the video, copy paste the following code :

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Vimeo link : http://vimeo.com/34666538

 


To embed the video, copy paste the following code :

<object width="780" height="439"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" />
<param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=34662130&amp;server=vimeo.com&amp;show_title=1
&amp;show_byline=1&amp;show_portrait=0&amp;
color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" />
<embed src="http://vimeo.com/moogaloop.swf?clip_id=34662130&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=
1&amp;show_portrait=0&amp;
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allowscriptaccess="always" width="780" height="439"></embed></object>

Vimeok : http://vimeo.com/34662130

PRESS FILES


Variation in the fresh air

Layers of chiffon in bright sunlight. Bare feet brushing long grass. The glow of dawn on the skin. Chloé's signature scent opens a new chapter in its story. An aura delicate as a breath of air. Like the original fragrance, this unique eau suggests rare elegance and surprising modernity. Free, spontaneous, radiant femininity. Meet l'Eau de Chloé…

An original interpretation of the Chloé rose

Created in 2008 by Michel Almairac (Robertet), Chloé's signature fragrance attained classic status in a few short seasons. This city-chic rose scent, so instantly recognizable, now reveals itself in a new and different light. A declaration of freedom fresh from the Chloé rose garden. The work of the same perfumer, l'Eau de Chloé contains an exceptional concentration of distilled rose water, which lends it a rare refreshing feeling. Light as dew, this chypre rose seems suffused with pure oxygen. A delicate citrus harmony recalls summer's luscious ice-cool lemonades. At once spirited and elegant, airy and ethereal, the rose leaves a subtle presence on the skin. Little by little, patchouli appears in sophisticated touches, evoking the luxury and perfection of wearing a flawlessly finished garment.

An iconic bottle

Shadowing the now familiar silhouette, l'Eau de Chloé reprises the pure lines of a luxurious glass cube. Whereas the bottle of Chloé Eau de Parfum is encased in the lustrous sheen of metal, this new interpretation is revealed through sheer, clear glass. The iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. Finished with a silver metal cap, the spray is presented in an aniseed box, with the Chloé logo embossed in white.

A talented ambassadress

Chosen for her natural beauty and her spontaneous personality, the french actress and model Camille Rowe-Pourcheresse is the new face of l'Eau de Chloé. Just 21 years old, she has already worked with the world's top fashion photographers, and was recently seen in the movie "Our Day Will Come", directed by Romain Gavras, and starring Vincent Cassel.

 


Press Release :

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PRESS FILES

 

 

Casting

Perfumer: Michel Almairac (Robertet)
Model: Camille Rowe-Pourcheresse
Film director: Mario Sorrenti
Print photographer: Camilla Akrans
Art director: Ezra Petronio

Download all the photos in a single ZIP file here : Eau-de-Chloe-BTS-Photose.zip